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The web site gildavisgolf.net states the following, "Gil Davis Golf Chicagos Place for Affordable Quality Golf Instruction." I noticed that the webpage also stated " Welcome to Gil Davis golf." They also said " You can now book lessons online. Click on the Book a Lesson page. I am happy to announce that I have been rank as one of the Top. African American Golf Instructors in the country! I would like to thank all my students for making me improve myself everyday. My passion is giving you a game to enjoy for a lifetime, not a hobby that you need instruction all the time in order to play." The meta header had golf lesson as the first optimized keyword. This keyword is followed by golf instruction, learn golf, and introductory golf which isn't as important as golf lesson. The other words gildavisgolf.net used was golf for women. beginner golf is included but might not be understood by web engines.